Rita is a Consultant with BSP. She has worked on the firm’s Business and Clinical Strategy, and Health Economics and Outcomes Research areas. Some of her recent projects include:
Business and Clinical Strategy:
- Developed a strategy to grow the sales of a medical device manufactured by a large multinational company, by analyzing existing evidence to support differentiation and cost effectiveness of the device
- Improved standardization of the sales process of a novel medical device that prevents pressure injuries, by creating a sales workflow document and supporting training of sales teams
- Supported evidence generation for product-specific key value messages across multiple product portfolios for a large multinational medical device company through a wide and comprehensive literature search and review
Health Economics and Outcomes Research
- Supported the launch of a new antidepressant by a large pharmaceutical company, by developing the framework to analyze the patterns of pharmacological treatment of Major Depressive Disorder
Rita received her BS in Biochemistry from the University of Coimbra in Portugal. She completed her PhD as part of the prestigious Gulbenkian program, and received a fellowship to do her thesis work in Cellular and Molecular Immunology at the University of California, San Francisco. She was a leading author on several articles in top-tier peer-reviewed immunology journals. In the meantime, she took an interest in Cognitive Sciences and moved on to a postdoc in Neuroscience at the Icahn School of Medicine at Mount Sinai in New York. She conducted studies using functional Magnetic Resonance Imaging and learned MATLAB and R, culminating into first authorship for another high-impact study. Later, she decided to pursue her interests in business and healthcare as a management consultant.
Rita is also a poet and studies with a Pulitzer prize-winning mentor in New York City. She plays classical and electrical guitar and has been part of several bands. Rita enjoys running, biking and taking fitness classes, and exploring all that New York City has to offer.